Print Analysis

Lesson 1 Lesson 2 Lesson 3 Lesson 4

Lesson Objectives

• Analyse a print advertisement using denotation and connotation
• Apply your knowledge of media terms to this analysis

Starter

Take a look at some of the adverts on this page and discuss how they have creatively used typography.

Click here for the page........

Activity

READ through the pages 110/111 in the textbook and see how the detailed analysis has been carried out.

Task

You are analysing the print advert below. INDIVIDUALLY.



Think about including the following in your analysis (see textbook for detailed explanation - page 110)

Denotation

• Shape
• Background
• Placement of items
• Text
• Text colours
• Division of elements on page
• Description of images

Connotation

• Suggestions of colour scheme
• Suggestions of layout
• What the language tells you
• Who the audience is
• Anything else that you think the advert is trying to tell you

Plenary

Share with a friend and get feedback about your analysis - improve your work from this feedback.